Southwest Airlines has made a big policy change. Beginning May 28, 2025, passengers will pay for checked bags.

The move comes amid pressure on Southwest to ramp up profitability. Investors have strong-armed its business model for change.

Under the new policy, travelers will likely have to pay for their first and second checked bag, unless they are in certain loyalty programs.

Southwest’s new baggage policy is being greeted with mixed reviews.

Balancing revenue with customer satisfaction will be the core of Southwest’s approach going forward.

The announcement of baggage fees by Southwest Airlines signals a new chapter in its storied history.