Target Faces DEI Backlash

Explore the impact of Target's DEI reversal amidst a growing boycott movement and the response from civil rights leaders.

In an effort to address the backlash surrounding Target's DEI policy changes, CEO Brian Cornell met with Rev. Al Sharpton this week.

Target CEO Meets Al Sharpton

Once a leader in diversity, Target promised $2 billion to support Black-owned businesses in 2020.

Target’s DEI Program History

Rev. Jamal Bryant has spearheaded a 40-day protest urging Christians to boycott Target, culminating in events promoting Black-owned businesses.

The Boycott Movement Grows

Target's foot traffic has significantly declined, with reports showing a 9% drop in February.

Impact of Declining Store Traffic

Target recently reported lower sales and a stock price that has hit a four-year low. Experts have linked these declines directly to consumer boycotts over DEI initiatives, raising concerns about the long-term impact on the brand's reputation.

Target’s Sales and Stock Decline

Target's decision to roll back DEI programs has sparked debates. While some criticize it as opportunistic, others support the stance, arguing it's a reaction to political pressures.

Criticism and Support for Target

As pressure mounts from activists like Sharpton and Bryant, Target faces tough choices.

What’s Next for Target?

For more stories like this, check out here : :-