In an effort to address the backlash surrounding Target's DEI policy changes, CEO Brian Cornell met with Rev. Al Sharpton this week.
Once a leader in diversity, Target promised $2 billion to support Black-owned businesses in 2020.
Rev. Jamal Bryant has spearheaded a 40-day protest urging Christians to boycott Target, culminating in events promoting Black-owned businesses.
Target's foot traffic has significantly declined, with reports showing a 9% drop in February.
Target recently reported lower sales and a stock price that has hit a four-year low. Experts have linked these declines directly to consumer boycotts over DEI initiatives, raising concerns about the long-term impact on the brand's reputation.
Target's decision to roll back DEI programs has sparked debates. While some criticize it as opportunistic, others support the stance, arguing it's a reaction to political pressures.
As pressure mounts from activists like Sharpton and Bryant, Target faces tough choices.
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